One Door: A Bronx Fish Market Waits on a Wall It Doesn't Own
The city fenced off Aries Fish Market on Lydig Avenue after the wall above it started leaning. Owner Gisele Blanco followed every step. Now she is asking DOB for one thing: the side door on Holland Avenue.

Fresh fish on ice. This is a stock photo, not Aries Fish Market, whose counter has been behind a construction fence since late October. Photo: Tapan Kumar Choudhury / Unsplash.
Gisele Blanco did not break a rule. The wall above her Bronx fish market started leaning, and the city fenced off her front door. Now her business, her team and the neighbors who buy their fish from her are waiting on a landlord's paperwork and a city review. She is asking for one thing in the meantime: let her use the side door.
Aries Fish Market sits at 748 Lydig Avenue in the Pelham Parkway section of the Bronx. Gisele Blanco owns it. She also went to high school with our founder, Danny Silverio, which is why this one hits a little closer to home for us. When she sent us a voice note this week, she was not asking for a handout. She was asking for a door.
What the city found
The building is a one-story row of storefronts built in 1932. According to Department of Buildings records, on October 22, 2026, an inspector saw the parapet at the front of the building leaning at an angle above two storefronts and flagged a falling debris hazard. DOB issued a violation requiring the owner to produce an engineer's report.
The next day, October 23, DOB issued an immediate emergency violation. It ordered about 35 feet of construction fence along the Lydig Avenue side of the building, out to the curb, enclosing both commercial spaces, a fish market and a Mexican grill, along with the potential collapse zone.
Nobody is arguing with that part. A wall leaning over a sidewalk where families line up for fish on a Saturday morning is a real danger, and the city was right to move fast. Blanco says 911 was called and a case was opened that same day.
What happened next is the problem.
Two weeks of waiting
Under city rules, fixing the condition behind a vacate order is the property owner's job. The owner corrects it, asks DOB to lift the order, and DOB inspects before anyone moves back in.
Blanco told us her landlord spent two weeks waiting on the engineering report. In that time she tried to find a way to keep her doors open without putting anyone near the wall.
Her building has a side door around the corner on Holland Avenue. By her measurement it is 48 feet from the restricted area, on a different face of the building. She says DOB inspectors told her they could consider letting her serve customers from it, and asked her to send reports and pictures. She did. She says DOB confirmed the morning of the visit that inspectors were still coming at 2 PM, and sent her documents to sign.
Two o'clock came. Nobody showed up. Three o'clock came. Still nobody.
According to Blanco, when her landlord's management team called DOB, they were told items were missing and that no one could be sent. She asked whether she could at least use the side door for pickups and delivery orders, DoorDash and Uber Eats, with customers waiting outside. She says the answer was no, and that she now has to go through the full application.
The math she is living with
The engineer's report her landlord was waiting on is due now, and Blanco says it is set to be filed with DOB on Monday. Then, she says, DOB can take about two weeks to review it before it permits the repair work to start. Then the work has to actually get done and be inspected.
"This could take up to two months," she told us. "In two months, I'm going to end up losing everything."
She also made a point that is easy to miss. The order on her building is partial, not a full shutdown of the property. "I only have a partial vacate," she said. "I don't even have a full vacate."
Two months closed is not an inconvenience for a neighborhood fish market. Fish does not wait. Payroll does not wait. Rent does not wait. And her employees, people who show up and cut, clean and fry for this neighborhood every day, are out of work while a wall they do not own waits on paperwork they did not file.
What she is asking for
Blanco is not asking the city to ignore the wall. She is not asking to reopen the front of the store. She is asking for a narrow, temporary use of the side entrance on Holland Avenue, away from the collapse zone, for pickups and delivery orders until the repairs are done.
"There has to be a way that I can do pickups, DoorDash, Uber Eats, and at least have people options," she said.
That is a reasonable ask, and it is one the city already seemed willing to consider. She sent what DOB asked for. She has the emails. She kept the appointment. The only thing that did not show up was the inspection.
The Den's take
This is the gap small business owners fall into every day in this city. The danger is real, the order is fair, and the person who pays for the delay is the one who did nothing wrong. The landlord owns the wall. The city owns the review. Gisele Blanco owns a fish market that cannot sell fish.
In July, Mayor Zohran Mamdani issued Executive Order 18, a revised Business Owner Bill of Rights that covers how owners are treated during city inspections and promises plain-language help with compliance, as we covered in The Margin. This is exactly the kind of case it is supposed to help.
So here is our ask, to the NYC Department of Buildings and to Mayor Mamdani: get an inspector to 748 Lydig Avenue, look at that side door on Holland Avenue, and if it is safe, let Aries Fish Market serve its neighborhood from it while the landlord fixes the wall. Safety and survival do not have to be a trade.
If you own a business in the same spot
The city's Department of Small Business Services runs an Emergency Response Unit for businesses hit by an emergency. Among other things, it says it can help speed up re-inspections, applications and permit processes, and connect owners with free legal advice on their lease. Call 888-SBS-4NYC (888-727-4692) or email eru@sbs.nyc.gov.
How you can help
- Share this story and tag the Department of Buildings (@nyc_dob) and the Mayor's Office (@nycmayor).
- Pelham Parkway and Lydig Avenue regulars: when Aries reopens, even if it is just a window on Holland Avenue, go buy your fish there.
- Know someone at DOB or City Hall? Send them this link.
This story is based on Gisele Blanco's account and Department of Buildings public records. We will update it as the case moves.
Your turn
Have you ever lost business over a problem that was not yours to fix? Tell us in the comments.
Follow @theinnovatorsden.
Sources: Gisele Blanco, owner of Aries Fish Market · NYC Department of Buildings violation records for 748 Lydig Avenue · NYC Department of Buildings vacate order guidance · NYC Department of Small Business Services · PropertyShark building records